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Vertical Walls
Exterior Face Glass – Optiwhite Low-Iron Insulating Glass Units w/ K Low-e on #3 Surface
Fin Glass – Optiwhite Low-Iron Monolithic Fins
Hardware – 905 Fittings, Custom 905 Signage Fittings

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The Row NYC Retail Podium, formerly known as The Milford Plaza Hotel, represents a significant transformation in urban design, merging hospitality with retail in a bustling location. This project showcases W&W Glass's commitment to innovative architectural solutions, emphasizing the integration of glass in modern structures.
Located at 700 8th Avenue in New York City, the podium serves as a vital link between the hotel and the vibrant retail landscape. The design, executed by renowned architects Gensler and Gabellini Sheppard Associates, illustrates a forward-thinking approach to urban hospitality, enhancing the visitor experience through its striking glass façade.
The architectural design of the Row NYC Retail Podium is characterized by its sleek lines and contemporary aesthetic, primarily achieved through the extensive use of glass. This design not only enhances the visual appeal but also maximizes natural light, creating a welcoming atmosphere for visitors.
Key features include vertical walls made from Optiwhite low-iron insulating glass units, which provide clarity and energy efficiency. The use of custom 905 fittings for signage further exemplifies the attention to detail that W&W Glass brings to each project, ensuring both functionality and style are seamlessly integrated.
W&W Glass employed high-quality materials to ensure the durability and aesthetic appeal of the Row NYC Retail Podium. The choice of Optiwhite low-iron glass for both the exterior face and monolithic fins plays a crucial role in the overall performance and look of the structure.
These materials not only contribute to the building's modern aesthetic but also enhance its energy efficiency, thanks to the K Low-e coating on the glass surfaces. This strategic selection of materials demonstrates W&W Glass's expertise in providing sustainable solutions without compromising on design.
The installation of the glass systems at the Row NYC Retail Podium was a meticulous process that required precision and expertise. W&W Glass's experienced team ensured that each panel was installed correctly to meet the project's architectural specifications.
This involved careful planning and coordination with the project architects and contractors to address challenges and ensure a seamless integration of the glass elements. The successful installation not only highlights W&W Glass's capabilities but also reinforces their reputation as leaders in the structural glass industry.
